GEM Center

Challenge:

GEM Center, a non-profit educational facility in Plano, Texas, aimed to increase sign-ups for its afterschool daycare program. Despite its state-of-the-art facility and learner-centered approach, the organization needed an effective digital marketing strategy to attract parents and drive enrollments. They sought a targeted campaign that leveraged video content to reach the right audience and maximize conversions.

Solution: Data-Driven Facebook & TikTok Advertising

Digital Dominance implemented a high-impact digital advertising strategy to drive sign-ups, utilizing both Facebook and TikTok ads.

Facebook Ad Strategy:
- Used previous campaign data to refine ad targeting and messaging.
- Edited and optimized video ads using high-quality media provided by GEM Center.
- Set up precise audience targeting, reaching local parents most likely to enroll their children.
- Connected all tracking pixels and cookies to track user behavior and retarget interested leads.

TikTok Ad Strategy & Organic Growth:

Created and launched a TikTok account for GEM Center.
Ran TikTok ads alongside engaging organic content to maximize reach.
Integrated tracking and analytics to measure engagement and conversions.

Results:

Our $1,500 advertising investment delivered exceptional results:

Cost-Per-Click (CPC): $2.48
Cost-Per-Mille (CPM): $9.45
Total Impressions: 158,767
Clicks to Landing Page: 605
Click-Through Rate (CTR): 0.38%
TikTok Reach: 160K+ views
Ad Creatives Developed: 5 optimized video ads

These results significantly increased awareness and enrollment inquiries for the afterschool program.

Conclusion

By leveraging data-driven ad strategies, high-quality video content, and cross-platform marketing, Digital Dominance helped GEM Center increase sign-ups and build brand awareness among parents. The integrated Facebook and TikTok ad campaign not only delivered high engagement but also positioned GEM Center as a go-to learning space for afterschool programs in Plano.